(Exact testing and scaling structure, Ideal persona research & creative messaging resources are at the bottom; don't want to clutter the juicy part below)

If you’re an eCom brand owner, this case study is a must-read, especially if any of this sounds familiar:

• You’re tired of stagnant ROAS & Revenue and can’t figure out how to scale profitably.
• Your creative process is chaotic or non-existent
• You're still working with a "button-pushing agency", while the winners are already executing on creative strategy.

I got a message from the founder on Sept 2024:

“We want to build a educated supplement brand. No gimmicks. No discounts. Just pure performance. We are not able to scale past 10L+. Can we scale and stay profitable?”

At that time, they were plateaued at around ₹12L/month revenue, with an average 1.8x ROAS. Every time they tried to scale, either ROAS tanked or CAC shot up.

The challenge was clear: Make TOF (top of funnel) profitable without diluting the brand.

We accepted. Within 30 days, we broke past the ROAS ceiling and hit 2.2x+.

From there? We built a system to scale profitably.